Van Amersfoort Racing and Media Friends Enter IAME UAE Karting Partnership

Van Amersfoort Racing (VAR) is pleased to announce a partnership with Media Friends, a UAE-based motorsport media and broadcasting company. The collaboration centres around IAME UAE karting activities, where VAR will be present across selected events and contribute to key activities during the season.

Through this partnership, VAR will support Media Friends across IAME UAE karting events. The team will have a visible presence at these rounds, both on-site and across Media Friends’ broadcast and digital platforms.

This collaboration strengthens VAR’s connection to karting. It allows the team to be present within a competitive grassroots environment and engage directly with the next generation of drivers.

The partnership also creates a direct link between karting and single-seater racing. Selected drivers will have the opportunity to gain access to development experiences such as simulator sessions at VAR’s facility, FIA Formula 2 paddock access and a co-funded Formula 4 test day, based on their performance and results across the season.

Brad Joyce – Team Principal, Van Amersfoort Racing:
“We’re pleased to partner with Media Friends. They have built a strong platform in karting, both in terms of events and media coverage. This collaboration allows us to be present within that environment, while also supporting young drivers as they look to progress further in the sport.”

Giovanni Dezzani – CEO, Media Friends:
“We are excited to partner with Van Amersfoort Racing, a team with a strong reputation in developing drivers. Their presence within our events adds another layer to what we offer, both for drivers and for the overall visibility of our championships.”

Van Amersfoort Racing looks forward to working with Media Friends across the season, supporting karting events while strengthening its connection to the next generation of drivers.